Why some presumed blockbusters did not make a lot at the box office

 The Mandolorian, Masters of the Universe, and Minions among other movies did break out at the box office. I am not sure these movies failing means a lot. I think each failed for their own reasons.

Masters of the Universe is a dead brand. Okay, that was too harsh. It is a brand that peaked in 1986 or 1987. There have been attempts to revive the brand over the years but those attempts did not last. This movie failing is not a surprise.

Minions came out less than 3 weeks after Toy Story 5. If you took a family of four or five to Toy Story 5, maybe you aren’t up for taking the family to another film so soon. Also this is the seventh film in a franchise. Maybe people are tired of the Minions. 

Maybe the Mandolorian felt like warmed over TV. Also the Mandolorian perhaps peaked three years ago. (I would  have to check with a friend about this but that is my impression.) This was the wrong move for Star Wars it seems.

So I am not sure these failures mean that much or signal a change in the business going forward.

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